Copywriting for the web

I am always encouraging my clients to think about communications before diving into the design and development of their web site. So many of the companies I see have little understanding and appreciation for the power of good marketing. It gets frustrating and much more time consuming to try to build a website that lacks a clear message, clear calls to action and content that is directed to the user. It is my continuing crusade to get clients to slow down and think more carefully about what they want to say and how they want to say it. I wrote a short article about copy writing for the web that seems to help.